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FORMULATION PERFORMANCE ARCHITECT — HOME & CLEANING CARE SYSTEMS

Designing

High-Performance

Cleaning and Surfactant Systems

Toilet Bowl Cleaner Formulation-2.png

I help cleaning-product manufacturers and serious start-ups develop, troubleshoot and scale liquid cleaning systems.

My work focuses on surfactant-system design, rheology, clarity, stability, cleaning performance and cost–performance optimisation.

Specialised support for liquid detergents, dishwash products, floor and toilet cleaners, degreasers, disinfectant systems and selected personal-care cleansers.

Discuss Your Technical Requirement

When the Formula Looks Correct but the Product Still Fails

A formulation can contain the expected ingredients and still produce

inconsistent viscosity,

poor flow,

separation,

clarity loss,

perfume instability,

weak cleaning

or

excessive cost.

​

These failures are often caused by interactions among

raw-material grade,

active matter,

surfactant balance,

pH,

electrolyte response,

mixing sequence

and

process conditions.


Banu Formulations approaches these problems as formulation-system problems—

not as isolated ingredient problems.

Who I Work With

  • Small and mid-scale cleaning-product manufacturers

  • Serious start-ups building a defined product range

  • Brands moving from laboratory trials to pilot or commercial production

  • Manufacturers facing recurring batch or performance failures

  • Businesses requiring a customised product-development programme

Core Technical Areas

  • Surfactant and micelle architecture

  • Rheology, viscosity and salt response

  • Clarity, perfume compatibility and stability

  • pH–viscosity behaviour and process sequence

  • Cleaning, foam and cost–performance balance

  • Scale-up guidance, manufacturing SOPs and QC specifications

Services Overview

1. Custom Product Development

2. Formulation Troubleshooting & Optimisation

3. Manufacturing Process & Scale-Up Support

4. Advanced One-to-One Practical Training

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